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THE DIAGNOSIS
Most businesses fail due to a lack of clarity , not a lack of talent.
"A strategy that moves beyond the planning stage."
Most businesses don't fail due to a lack of talent or a good idea. They fail due to a lack of clarity – about where to focus, what to prioritize, and how to make things happen without wasting time and money.
"If you're trying to grow revenue, enter a new market, or simply stop going around in circles with meetings that lead nowhere — this is where I come in."
Not as just another consultant with pretty presentations. But as someone who has done this before — with real teams, in real markets, with results that show up in the numbers.
REAL RESULTS
Some previous projects
Results achieved as an executive leader — the same methodology applied to your context.
1mm
users acquired in 2 months of operation
Stix Fidelidade · GPA Brasil
+12%
profitability with the new pricing method
Movida Rent a Car · Brasil
35%
month-over-month sales growth
Quicko · MaaS Global · Brasil
NPS +30
and 50% reduction in contacts in the digital experience
Movida Rent a Car · Brazil
2x
gross margin in 12 months with monetization review
Quicko · MaaS Global · Brasil
+5%
in market share in 12 months as Category Manager
Groupe Casino · Paris, França
AREAS OF EXPERTISE
How can I help?
01
Business Growth
Diagnóstico de vendas, estratégia go-to-market, estruturação de times comerciais, planos de fidelização e relacionamento com clientes.
Para PMEs e scale-ups com receita estagnada ou abaixo do esperado
03
Strategy & Product
Positioning, product or service structuring, OKRs and success metrics, business plan and monetization model.
For early-stage founders and leaders who need to structure before scaling.
02
Market Expansion Brazil ↔ France
Market validation, entry strategy, product and business model adaptation, identification of local partners and channels.
For Brazilian companies in Europe and European companies in Brazil.
04
Mentoring for Founders
Individual sessions focused on the toughest decisions: team, product, market, funding, and prioritization. No books needed — with someone who's been there.
For entrepreneurs who need an honest conversation with someone who has made mistakes before.
WORK FORMAT
Each project is different.
The format as well.
There is no standard model — there is the format that makes sense for your current situation and your problem.
01
Sessão avulsa
For specific decisions that require a second senior opinion. No commitment to continuity.
02
Acompanhamento mensal
Para quem precisa de um sparring partner constante sem contratar um executivo sênior.
03
2-3 month project
Para iniciativas com escopo definido e objetivos claros. Começa, executa, entrega.
RECENT PROJECTS
Who has been here before?
BEAUTY TECH - PREMIUM COSMETICS - BRAZIL
Skin Essentials
How do you launch a product with cutting-edge technology in a market that doesn't yet know it?
Positioning and go-to-market strategy for Night Skin — a night serum with PDRN and exosomes. Defining the target audience, priority channel, and communication that converts advanced technology into sales.
Strategic Planning
Go-to-market
Positioning
BEAUTY TECH - PREMIUM COSMETICS - BRAZIL
Kokua Sport Care
How do you structure sales when the product is strong but the sales machine is still in its infancy?
Structuring the commercial area and growth strategy for the first Brazilian Clean Beauty brand in sports. Advisory Board member since 2022.
Business structuring
Sales channels
Growth strategy
Who am I?
Diogo Pires de Oliveira
I'm Brazilian, I've lived in France for a few years, and I've spent the last 20 doing what I love most: putting strategy into practice.
I've worked at companies like GPA Grupo Pão de Açúcar, Groupe Casino, Movida, Votorantim, Cimentos, and Ambev — leading expansions, launching products, building teams, and growing revenue in very different contexts.
Today I help companies and founders do exactly that: get from point A to point B with more clarity, less waste, and better results.
I know both markets from the inside — not as an external consultant, but as someone who has worked there for years.
🇧🇷 Português
🇫🇷 French
🇬🇧 English
Ready to chat ?
If you have a business challenge and want to know if I can help — let's talk. 30 minutes, no commitment.
Or write to contato@conexao.fr